In a Clean ad and website environment, 100% of ads were noticed. More importantly, users spent twice as much time with the Clean ads.
This video by Maroon 5 is simply brilliant branding and promotion. Connect your product ever so slightly to another relevant idea or product for big results.
This infographic walks you through a few questions that quickly help you see which Creative Commons license will work for your project.
Our team had the honor of helping Michiel Doorn, CEO of www.ecoawareness.org, craft a short intro film about his company and his intention to shine a light on the importance of sustainability in our society. Our source material came from a previous film project during last year's PechaKucha Night Raleigh's December 2013 event.
Why use Instagram? Or any social media channel for that matter. Back in the day, the Yellow Pages was the go-to place to find a business. Now, we have lot's of channels and the questions you may want to ask are "Are my customers looking for me here?", "Can I afford to skip this channel?" and "Does this support my business goals?"
As a young designer I was just a little nervous when I walked into the cozy, urban dwelling turned office space of O'Reilly Media (O'Reilly & Associates back then) to meet the founder Tim O'Reilly. On this day, I was presenting ideas for the company brochure. It did not go well.
Just fyi, these loves of mine, re: the list below, are tools I use a lot, and have paid to use. I am not associated with these companies in any way, and they didn't ask me to review, write or anything like that, I simply like the tools. If I include affiliate links, I do so simply because they are available
We often get asked which tools we use to promote our events. Questions like "Do you use Facebook, linkedin, or Twitter?" or " Does social media really help drive registration?" or " What tool do you use for registration?" If you plan events, and maybe have had these questions also pass through your mind, this post may help. Keep in mind many of our events are designed for under 200 people and have a low ticket price to entry.
Has this ever happened to you? You try to contact the person you may have a meeting with or perhaps you need to discuss something with this person and you do a quick search in your email and you find their email, boom! Success and so quickly, gotta love gmail :) Then a quick scan of the email finds absolutely no mention of a phone number for this person. My glee turns quickly into frustration. Have you experienced this?
MAD magazine has been around a long time, in fact since 1952. Below is the very first cover published for the October/November edition. Above is a portion of the October 2012 cover. (Notice the caricatures of Romney and Obama?) See a compendium of MAD covers at Doug Gilford's MAD cover site.
As a creative entrepreneur, (that's the term Cyn uses to describe herself) she provides beautifully designed and cost-effective marketing solutions to business owners. As Creative Director at Cynergie Studio, Cyn works hard to align business messaging with appropriate business graphics, marketing strategies, content management, blogs, videos, and social media channels to help clients build business and earn revenue.
Ever wonder what the bits and pieces of a well organized book are called? The following elements make up the anatomy of a published book though they may not always be in the order presented here.
A friend suggested I look up this TED talk about book design. WOW! I'm so glad I did. Chip Kidd is an awesome designer and his attitude is spunky and fun. He was a lot of fun to watch and listen to, even if you don't care a bit about book design.
Flavorwire » The 20 Most Iconic Book Covers Ever. Editors Note: ... we’ve compiled a list of the 20 most iconic book covers ever (in our minds), all examples of amazing book cover design ...
For example Coca-Cola's logo was designed by Frank Mason Robinson in 1885 for $0. Mr. Robinson was John Pemberton's bookkeeper. Google's logo was developed for $0 as well. Sergey Brin, one of Googles founders in Gimp, designed the logo in 1998. Since then it has been tweaked but not modified.
This is a printed paper wrapper to cover a hardback book. Each end folds inside the book itself to protect the cover, which in the older days might have been made of fine leather and linen cloth with a simple embossed title on the front and spine. Today, a dust jacket might be more important than the embossed cover, as it is designed to be eye-catching and to project a meaningful message about the contents.
It's true, I DO design book covers, book jackets and interior pages for publishers and authors. Like the cover here, Beginner's Finnish, for example. I've done this work for many years and I simply love it! I like the feeling I get when I walk into Barnes & Nobles and see the titles I designed on the book shelves. It's an "I made this!" moment. Of course it takes many people to get a book from concept to bookshelf, but I am proud of my little corner of the process. I also get a real thrill when I visit a friends home and find a book I designed on their bookshelf.
This article written as a guest blogger for Triangle Artworks, is the second in a series of “Conversations With” members of the creative community in the Triangle who are thinking big, working hard and making a difference in our Region.
I met Carrie Knowles at her studio off Bloodworth Street in downtown Raleigh. The quiet neighborhood and her comfortable studio was the perfect spot to catch up with this busy writer and artist. We talked about her writing, visual art, the importance of collaboration, and her most ambitious and exciting project to date, the Cary Cross Currents Chamber Music and Arts Festival.
This article written as a guest blogger for Triangle Artworks, is the first in a series called “ A Conversations With” highlighting members of the creative community in the Triangle who are thinking big, working hard and making a difference in our region.
I had the pleasure of meeting Jeff Polish on a warm sunny day in June. The first thing he told me, in response to me asking “How ya’ doing” was that he had just quit his day job as a biology teacher to pursue his dream job of telling stories. His show, the uber successful The Monti, is officially his full time job and he couldn’t be more delighted, prepared and ready to take it on.
The Internet is changing very fast. It is difficult to keep up with the changes and how those changes can impact your business. You might be thinking about user experience, converting site visits to orders, should I have 2 menus or one?, what font and size is best?, is search important?, and much more.